Versace

Versace fashion and eyewear have a tradition of quality and the highest standard of workmanship and craftsmanship. We are proud to offer the Versace line of sunglasses to our customers. [Click here for our Versace product line]

Versace : The History

Founded in 1978 in Milan by Mr. Gianni Versace, one of the most talented fashion designers of the past decades. Gianni Versace is one of the leading international fashion design houses and a symbol of Italian luxury world-wide. It designs, manufactures, distributes and retails fashion and lifestyle products including Atelier Versace, pret-a-porter, jewelery, accessories, fragrances, cosmetics and furniture under a range of brand names.

The portfolio of brands covers two different segments of the market:

The high end is covered by the Gianni Versace collection which includes apparel, jewelery, watches, accessories, fragrances, cosmetics and home furnishings, all of which are distributed through a world-wide retail network which includes 81 free-standing boutiques in the principal cities and 123 corners in multi-brand and department stores.

The second segment, addressed to a younger target, is covered by the Versace Collection, Versace Sport, Versave Jeans Couture and Versus brands. These are distributed through 56 free-standing stores and circa 1800 multi-brand points of sale.

In September 2000, Gianni Versace in partnership with Sunland Group Ltd. a leading Australian development company, opened “Palazzo Versace”, the first hotel project to be branded by a luxury goods company.  This six star resort, located on the Australian Gold Coast, provides tourists and travelers with the opportunity to experience and enjoy the complete Versace lifestyle.

The Versace Group is owned entirely by the Versace family (50% Allegra Beck Versace, 20% Donatella Versace and 30% Santo Versace). Santo Versace is President of the Versace board, while Donatella Versace has the dual role of Vice-President of the board and Creative Director.

Over the last few years, the Versace Group – like all luxury brands – has suffered from the negative world-wide economic situation and in September 2004 appointed Giancarlo DiRosio to the position of Managing Director to oversee a complete restructuring of the company, currently in progress.