Carrera

With over 50 plus years in business, Carrera eyewear has been a staple in sports eyewear and we are proud to carry their lines of quality shades and sunglasses. [Click here to view our Carrera product line]

Carrera: The History
From 1956 to present day, Carrera has been a winner in the sectory of sports eyewear, ski helmets and goggles.
The Carrera sotry is one of an extraordinary adventure in both eyewear and in sports, combining enthusiasm, innovation and success. Its name comes from the “Carrera Panamericana”, an automobile race that used to go all the way across Mexico. In 1996 Carrera joined the Safilo group, a market leader in sunglasses and prescription frames. At this time Safilo started producing ski masks and helmets, presenting Carrera’S innovative, advancedproducts in this market as well.

‘Great enthusiasm for sports and the desire to be number one – always’ is the philosophy behind Carrera. Over fifty years of victories in the most exciting sports is proof of the commitment that Carrera, through its glasses, masks and ski helmets, devotes to innovation and research for winning performance. Today the Carrera brand occupies one of the top positions in the history of sport. The finest athletes choose only the finest products and that is why Carrera is the brand of the champions where technology, performance and design play a decisive role.

Carrera is number one in the world of skiing, with prestigious victories from its athletes who took part in the Winter Olympics in Turin 2006. In the world of motorcycle racing, Carrera, who is the co-sponsor of the LCR team of Lucio Cecchinello, is first choice with champions like Casey Stoner in the “GP Motorcycle” class and with testimonials such as Hector Barbera, Jorge Lorenzo and Mika Kallio. Carrera is also a big fan of rugby and sponsors the Carrera PETRARCA RUGBY team of Padua, Italy. Triumphs are also boasted in the recent years in sports such as canoeing, bicycle racing and mountain bike competitions.

Being a leader means staying a step ahead of the times. This is the spirit that Carrera has always shown, offering advanced products as a way of life and launching sunglasses, prescription frames, ski helmets and masks that are always at the top of the range. Carrera products are designed and developed in collaboration with the athletes who use them in order to ensure constant improvement of the quality level.  Carrera over the years has taken full advantage of the experience of SAFILO, the name that for 70 years has meant the best in eyewear all over the world. Today Carrera is synonymous with technology, safety, innovation and design.

The Carrera brand has played a leading role in sports history for many years. The best athletes choose only the best products and that is why Carrera is the chosen brand in sports where technology, performance and design are significant factors. Today Carrera is the sports brand of Safilo on which all the sponsorships of the group are concentrated. From skiing to motorbike racing, from the mountain bike to canoeing competitions and even to rugby, the leading champions in these fields wear Carrera in action and in their leisure time. It is always the winning choice.

Carrera’s history is linked to the world of skiing and can relate to the success of great champions, such as Sven Hannavald, Michael Von Grueningen, Stephan Eberharter and Isolde Kostner in recent years. It also shares the success with the great skiers of today, such as the Austrians Hermann Maier, Rainer Schoenfelder, Michael Walchhofer, Alexandra Meissnitzer, Elisabeth and Stephan Goergl, the Swedish skier Anja Paerson, as well as many Italians, like Manuela and Manfred Moelgg. The Carrera helmets and masks are of high quality providing an essential safety that accompanies these extraordinary athletes in the Carrera SKI RACING TEAM in all their competitions.

Since 2003, the Safilo group has linked its name to rugby sponsoring Padua’s team Petrarca Rugby and supporting its projects and training. For Carrera, rugby is a sport that has kept its original noble spirit of loyal competition. By presenting the name of the celebrated sports eyewear brand Carrera with that of Petrarca Rugby, Safilo has strengthened its bond with its city and has reinforced an image based on its appreciation of the values of this sport, where group spirit and determination on the field are the fundamental elements for the success of a team.

Fifty years of international successes in many sports disciplines are the concrete result of the single-minded focus of Carrera on product development and technological research. Today Carrera is a prestigious brand, synonymous with design, technologic al innovation and sportsmanship. Carrera is a brand that represents a dynamic lifestyle and communicates excitement.